Netflix stock surged to a record high on Monday, bolstered by the announcement that both Mike Tyson and Beyonce will be adding their star power to the entertainment streaming giant’s lineup.

In a groundbreaking move, Netflix revealed that over 60 million households around the world tuned in to watch the highly anticipated boxing match between Jake Paul and boxing legend Mike Tyson on Friday night. The main event bout drew a staggering 65 million concurrent viewers globally, a clear indication of the public’s insatiable appetite for live sports and entertainment.

Not to be outdone, the co-main event featuring female boxing stars Amanda Serrano and Katie Taylor also captured the attention of approximately 50 million households worldwide. Both bouts took place at AT&T Stadium in Arlington, Texas, further solidifying Netflix’s position as a leading provider of live sports content.

Despite the overwhelming success of the boxing matches, Netflix faced criticism for technical difficulties that marred the viewing experience for some users. The New York Times reported that Downdetector, a service that monitors internet disruptions, received over half a million reports of streaming issues during the event, underscoring the challenges of delivering high-quality live content to millions of viewers simultaneously.

In a move sure to delight fans of both music and football, Netflix also announced that music icon Beyonce will be headlining the halftime show during the Christmas Day NFL game between the Houston Texans and the Baltimore Ravens at NRG Stadium. Beyonce’s live performance will feature songs from her critically acclaimed album “Cowboy Carter,” showcasing her unparalleled talent and stage presence.

On Christmas Day, Netflix will air two NFL games, starting with the Pittsburgh Steelers facing off against the Kansas City Chiefs at 1 p.m. Eastern time, followed by the Baltimore Ravens taking on the Houston Texans at 4:30 p.m. Eastern. The addition of live sports content to Netflix’s already extensive library of movies and TV shows demonstrates the company’s commitment to providing diverse and engaging entertainment options for its subscribers.

Following these blockbuster announcements, Netflix stock closed at $847.05, marking a 2.8% increase on the stock market. Earlier in the trading session, NFLX stock had reached an all-time high of $848.45, reflecting investor optimism in the company’s ability to attract top-tier talent and deliver compelling content to a global audience.

Netflix’s stock is included in two prestigious investment lists: the IBD 50 and the Big Cap 20, further highlighting the company’s strong performance and growth potential in the competitive streaming industry. With the support of iconic figures like Mike Tyson and Beyonce, Netflix is well-positioned to continue its trajectory of success and innovation in the evolving entertainment landscape.