Google Trends has been a go-to tool for keyword research and tracking trends for many digital marketers and businesses. However, as technology and the digital landscape continue to evolve, it’s essential to explore the best alternatives available in 2025. Here are some top Google Trends alternatives that offer more functionalities and insights for your trend research needs.

1. Exploding Topics: Exploding Topics is a powerful tool that scours the web for emerging trends across various disciplines. Unlike Google Trends, which requires specific search terms, Exploding Topics allows you to browse over 1 million topics in different categories to uncover hot trends before they become mainstream. This tool can help you discover new patterns and trends that you may not have noticed otherwise. For example, in May 2020, “AI writing tools” saw a 50x surge in search interest after being discovered by Exploding Topics. This tool is perfect for marketers looking for the next big thing or investors seeking guidance on upcoming trends.

2. Semrush: Semrush is a comprehensive tool that caters to social media marketers, content creators, bloggers, and digital marketers. It offers a range of features from keyword research to content development and paid advertising support. Semrush also includes a rank tracker to analyze page rankings and competitor analysis to keep track of your rivals’ online presence. While Semrush is user-friendly and offers various packages to suit different needs, teams without technical SEO knowledge may not utilize all its capabilities effectively. Pricing ranges from $139.95 to $499.95 per month, with annual discounts available.

3. Treendly: Treendly markets itself as “Google Trends on steroids,” offering a database of trends and personalized trend reports to assist users in discovering new industry trends. The platform allows you to search and filter trends, view trend data across different areas, predict trend growth, and save trends to a library for future reference. Treendly also provides insights into popular searches on Google, YouTube, and Amazon by platform, enabling e-commerce teams and digital marketers to understand customer behavior and preferences. With two premium plans available (Starter for $49/month and Enterprise with customizable pricing), Treendly is a valuable tool for tracking trends and gaining valuable insights for your business.

In conclusion, while Google Trends remains a valuable tool for keyword research, these alternatives offer additional functionalities and insights that can enhance your trend research efforts in 2025. Whether you’re looking for the next big trend, analyzing competitor strategies, or forecasting demand for your products, these tools can help you stay ahead of the curve in the fast-paced world of digital marketing.